In some cases, the receiver’s firewall settings may restrict your emails. Some common reasons for soft bounces are:Ī general bounce is the type of email bounce, where the recipient doesn’t receive the email due to the technical limitations of the server.
These are temporary and get fixed in some time. When a soft bounce happens, there isn’t an issue with your or your recipient’s email address. Special characters at the beginning or endĪ soft bounce is the type of email bounce where the recipient’s email address is not able to receive your emails temporarily.Special characters not followed by a letter.typing down instead of can check for possible errors such as: Hard bounce also occurs when you enter incorrect email addresses that are totally unknown to the email service providers (e.g. Mostly it happens when the email address is no longer active or the domain has expired. Generally, there are three types of Email Bounces:Ī hard bounce is a type of email bounce where the recipient’s email address is invalid or non-existing. Let us go through different types of email bounces and the reasons behind them.
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Therefore, an email marketer needs to know about different email bounces and the prevention methods.Īny marketer, salesperson, or any other professional who does the outreach would like to avoid it. This also decreases your email sender score and deliverability rate. In this case, your email service provider sends you email bounce back messages about failed delivery and technical details of the failure.īounced emails negatively affect your email account by making your account more vulnerable to the SPAM filters. What is email bounce back?Īn email bounce back is when your email cannot reach your recipient’s mailbox due to certain issues.
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In this article, we will be describing the significant reasons for email bounce back and how to prevent it efficiently. However, email bounce back can be reduced by following the best practices. According to a study by Moengage, the standard benchmark of email bounce rate is 4.31%. In 2021, 9.94% of the total emails got bounced. This improves your productivity however, the problem arises when the email bounces back. If you are able to make it to the recipient’s inbox, your first job is done. The success of your email campaign(sequence) depends on its email deliverability. Building an email list and consistently sending messages saves time and effort in nurturing your prospects. If you are looking to grow your business, email outreach is the most effective channel.
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